
Responsibilities
Composed a social media calendar & implemented online strategies to promote the event
Campaigns: ticket giveaways, special promotions,
Paid advertisements
Acquired press coverage
Influencer partnerships
Created “location” for the event venue on Instagram
Assisted in building VIP list (influencers / media)
Recruited street promoters to pass out flyers leading up to the event
Live Event Coverage
Coordinated with multiple photographers & videographers throughout the 2-day event to provide live updates on social channels
Watch John’s personal behind the scenes recap of TanZ SummerFest.